I'm not sure whether this product is a BB or a BB cream base. It's interesting. At first I read the make-up base part and thought it was similar to primer or some sort of lotion. So I dispensed plenty of product.
Notice how there are tiny dark dots in the white cream though. As soon as I began blending the cream, the color started changing!!
COLOR: Works for me hue wise. Maybe half a shade dark.
TEXTURE: Leaves a "Sticky" dry frictious feeling.
I think this product will work as a makeup base/ primer because of it's "sticky" texture. This doesn't fare too well on my dry skin, but I do like it otherwise. It's a fun concept! Pick it up if you have a chance.